Ideal Image Client Self-Scheduling Experience
I designed Ideal Image’s first self-scheduling platform, enabling clients to book appointments online without relying on phone calls or in-person scheduling. The experience emphasized simplicity, clarity, and convenience — helping boost bookings across clinics nationwide.
The Goal:
Introduce a user-friendly, self-service scheduling system that allowed clients to book anytime, on any device, while seamlessly integrating with Ideal Image’s internal scheduling tools.
1
The Challenge:
Clients could only book via phone or at the end of an in-person visit, creating friction and lost opportunities. Clinics struggled with delays, missed appointments, and administrative bottlenecks. The solution needed to balance ease of use for clients with backend complexity of provider availability, treatment types, and locations.
2
The Result
We launched a clean, mobile-first scheduling flow that made booking appointments effortless: Step-by-step flow with real-time availability Personalized options by treatment, provider, and location Mobile-first UI with simplified inputs and clear CTAs Flexible design for both web and in-app use Impact: 📈 Noticeable increase in appointments booked across clinics 🌟 Overwhelmingly positive feedback from clients and staff ⏱️ Faster scheduling with less friction and fewer missed opportunities 💡 A scalable foundation for future digital client experiences
3
