Sam McCracken
Designer
With a passion for creating meaningful digital experiences, I have spent the past decade helping brands craft compelling stories and intuitive products. My journey began in small studios and now extends to global companies.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I thrive at the intersection of creativity and strategy, balancing aesthetics with user needs. My approach is people-centered and always forward-looking, combining clean design with practical thinking.
Outside of work, I enjoy photography, hiking, and exploring the latest in design technology. I believe great ideas come from diverse experiences and an open mind.
© 2023–2025
All Rights Reserved
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
Sam McCracken
Who is Sam?
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
© 2023–2025
All Rights Reserved
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
Sam McCracken
Designer
With a passion for creating meaningful digital experiences, I have spent the past decade helping brands craft compelling stories and intuitive products. My journey began in small studios and now extends to global companies.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I thrive at the intersection of creativity and strategy, balancing aesthetics with user needs. My approach is people-centered and always forward-looking, combining clean design with practical thinking.
Outside of work, I enjoy photography, hiking, and exploring the latest in design technology. I believe great ideas come from diverse experiences and an open mind.
© 2023–2025
All Rights Reserved
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
Sam McCracken
Designer
With a passion for creating meaningful digital experiences, I have spent the past decade helping brands craft compelling stories and intuitive products. My journey began in small studios and now extends to global companies.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I thrive at the intersection of creativity and strategy, balancing aesthetics with user needs. My approach is people-centered and always forward-looking, combining clean design with practical thinking.
Outside of work, I enjoy photography, hiking, and exploring the latest in design technology. I believe great ideas come from diverse experiences and an open mind.
© 2023–2025
All Rights Reserved
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.
Let’s chat — about design, AI, sports, the best spots in Tampa, or which bourbon deserves the top shelf. Always open to good conversations and new connections.
When I’m not designing, you’ll usually find me:
At a horse show (my wife is a talented rider, and I’ve embraced being the “Horse Show Husband”).
Watching or playing sports — tall, strong, competitive, but also the quirky, nerdy type who gets way too into fantasy football leagues.
Cooking at home (coconut jasmine rice + mango salsa is a favorite).
Exploring new places — recently Scotland, London, and Hawaii are at the top of my travel memories.
These passions shape how I design too: curiosity, attention to detail, and a drive to bring ideas to life in unexpected ways.
I specialize in designing AI-driven and enterprise product experiences that make complicated workflows feel effortless. With over 7 years in UX, UI, and product design, I’ve helped SaaS companies, enterprise teams, and fast-moving startups ship solutions that don’t just look good — they move the numbers.
But beyond the pixels and prototypes, I’m someone who cares about clarity, collaboration, and impact. Whether it’s reducing escalations at Okta, improving adoption with agentic AI at NeuraFlash, or rethinking scheduling for Ideal Image, my work always starts with one question: How do we make this better for people?
Sam McCracken
Who is Sam?
A Product Designer Who Thrives in Complexity.
Personal Side
My Approach to Design
I believe the best design work sits at the intersection of clarity, collaboration, and outcomes.
Clarity: Take the complex and make it intuitive.
Collaboration: Work side-by-side with PMs, engineers, and stakeholders.
Outcomes: Always measure impact — design isn’t finished until it moves the numbers.