Senior UX/UI Product Designer
Designing AI and product experiences that deliver outcomes.
Designing AI and product experiences that deliver outcomes.
Designing AI and product experiences that deliver outcomes.
Product Designer with 5+ years of experience creating scalable workflows, agentic AI solutions, and enterprise product experiences that deliver results.
“Delivers high-quality work, every time.”
- Charles Elliot (Director of UX at Ashley Furniture)
“Solutions-focused problem solver.”
- Andy Cho (Director of UX/UI at Ideal Image)
Expert Designer
Sam McCracken, UX/UI Product Designer
Turning complex workflows into measurable outcomes
I’m a Senior Product Designer specializing in AI, SaaS, and enterprise workflows. My focus is creating intuitive, outcome-driven experiences that simplify complexity and deliver impact.
With 5+ years of experience across UX, UI, and product strategy, I’ve partnered with PMs, engineers, and stakeholders to ship solutions that reduce escalations, improve adoption, and scale across organizations.
UX UI Product Designer
Neuraflash
2022-Present
UX UI Product Designer
Neuraflash
2022-Present
UX UI Product Designer
Neuraflash
2022-Present
UX/UI Product Designer
Ideal Image
2022
UX/UI Product Designer
Ideal Image
2022
UX/UI Product Designer
Ideal Image
2022
UX UI Designer
Ashley Furniture Industries
2021-2022
UX UI Designer
Ashley Furniture Industries
2021-2022
UX UI Designer
Ashley Furniture Industries
2021-2022
Freelance
STM Design
On Going
Freelance
STM Design
On Going
Freelance
STM Design
On Going
How I work
Process Is Everything
Simple, streamlined process is what get's you results
1
Understand the Problem
Dig deep into the business goals, user needs, and constraints to define the real challenge worth solving.
2
Map the Experience
Visualize the end-to-end journey to uncover pain points and opportunities for improvement.
3
Sketch & Wireframe
Translate ideas into quick layouts that explore structure, flow, and tradeoffs without distraction.
4
Design the Interface
Craft high-fidelity designs that balance usability, accessibility, and visual clarity.
5
Prototype & Test
Bring designs to life, validate assumptions, and gather feedback through real user interactions.
6
Collaborate & Iterate
Work closely with cross-functional partners, refining solutions until they deliver measurable outcomes.
1
Understand the Problem
Dig deep into the business goals, user needs, and constraints to define the real challenge worth solving.
2
Map the Experience
Visualize the end-to-end journey to uncover pain points and opportunities for improvement.
3
Sketch & Wireframe
Translate ideas into quick layouts that explore structure, flow, and tradeoffs without distraction.
4
Design the Interface
Craft high-fidelity designs that balance usability, accessibility, and visual clarity.
5
Prototype & Test
Bring designs to life, validate assumptions, and gather feedback through real user interactions.
6
Collaborate & Iterate
Work closely with cross-functional partners, refining solutions until they deliver measurable outcomes.
1
Understand the Problem
Dig deep into the business goals, user needs, and constraints to define the real challenge worth solving.
2
Map the Experience
Visualize the end-to-end journey to uncover pain points and opportunities for improvement.
3
Sketch & Wireframe
Translate ideas into quick layouts that explore structure, flow, and tradeoffs without distraction.
4
Design the Interface
Craft high-fidelity designs that balance usability, accessibility, and visual clarity.
5
Prototype & Test
Bring designs to life, validate assumptions, and gather feedback through real user interactions.
6
Collaborate & Iterate
Work closely with cross-functional partners, refining solutions until they deliver measurable outcomes.
Testomonials
Charles Elliot
Director of UX at Ashley Furniture
"Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."
Charles Elliot
Director of UX at Ashley Furniture
"Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."
Charles Elliot
Director of UX at Ashley Furniture
"Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."
Andy Cho
Director of UX at Ideal Image
"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."
Andy Cho
Director of UX at Ideal Image
"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."
Andy Cho
Director of UX at Ideal Image
"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."
Marlissa Calderon
Lead UX manager at Ideal Image
"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."
Marlissa Calderon
Lead UX manager at Ideal Image
"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."
Marlissa Calderon
Lead UX manager at Ideal Image
"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."